Global Potential Project- Twitter Overview
7 August 2011Hi everyone,
In our group presentation we discussed using social media to connect Global Potential’s audience to their storytelling contest. Twitter was the medium I chose to extrapolate on. Twitter is a great way for any company or organization to not only establish a voice/online personality, but also to communicate on a personal, one-on-one basis with its followers. We decided that the hashtag #GPStory would be used as a single identifier across multiple media. For those who do not know, hashtags can be used in two different ways: to identify a specific tweet with a movement, contest, topic, etc and as a search filter to show all tweets with that particular hashtag.
The slides below include potential tweets Global Potential could use before, during, and after the contest, as well as encouragement/solicitation of alumni participation and ultimately the announcement of the winners. Long term general engagement tweets can be about relevant news in the non-profit world, updates on current trips, conversation starters for followers (eg- “when was the last time you volunteered”, “what’s your favorite way to give back”, etc). I added another slide that has potential tweets after our presentation due to the fact that some of you guys asked to see some.
Some social media app recommendations: HootSuite is an application that organizes all of your social media accounts and allows the user to create a queue of tweets to be posted at specific times and dates. It also allows the user to see their @mentions and gauge engagement in real-time and in a streamlined manner. Twitter for Facebook is another application that GP may find useful. It allows a tweet to be posted real time to Facebook with the #fb hashtag.




























