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Reading Response to: “How to Turn Video Contest Into a Viral Extravaganza & Get Millions of Views on YouTube” posted by L Grassilli
If your target is engaged, they are getting your message. That seems to be the philosophy behind the campaign in the case study “How to Turn Video Contest Into a Viral Extravaganza & Get Millions of Views on YouTube”.
The study looks at a 2007 campaign by eBillme, an Internet site for billing. The idea [… Read More]